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Unfortunately, there is no one template that can write product descriptions for you. Every product and audience is different and has different buying triggers. And that’s ok because you want your product descriptions to be uniquely your brand.
If you’re stuck on writing a product description, here are a few prompts that can help you build a product description template that works for your products and business.

Who’s the ideal customer?

Knowing who your product is for is foundational to writing a good description. Unfortunately, there is no one template that can write product descriptions for you. Every product and audience is different and has different buying triggers. And that’s ok because you want your product descriptions to be uniquely your brand.

What are your products’ basic features?

Write out any dimensions, materials, functions, care instructions, and details about the fit (if you’re selling fashion). Unfortunately, there is no one template that can write product descriptions for you. Every product and audience is different and has different buying triggers. And that’s ok because you want your product descriptions to be uniquely your brand.

When is the product best used?

Is your cozy blanket perfect for cold winter nights with a cup of hot cocoa by the fireplace? Or is it more for a brisk autumn evening as the sun goes down? Highlight the ideal scenarios for when a customer should use your product.

What makes your product special?

Think about the unique benefits of your product and why it’s better than that of your competitors. Craft a short paragraph based on the basic features and best-used information above. Look to the examples above to get inspiration for writing an entertaining description.

How to add social proof?

You can use a customer reviews app to capture product reviews on your website and integrate others from third-party sites like search engines or Facebook. Unfortunately, there is no one template that can write product descriptions for you. Every product and audience is different and has different buying triggers. And that’s ok because you want your product descriptions to be uniquely your brand.